Many moons ago at a previous job, we had a regular consumer email that was very popular but occasionally spikey – consequently we’d get the odd complaint.When I mentioned this one day to my newsletter editor, he answered memorably “It’s better to offend one twat and amuse hundreds”. There and then it was decided that this should be the team motto, so I had it translated (badly) into Latin and had three mugs made. I still treasure mine.
I love this anecdote from the always readable David Hepworth’s Blog by David Hepworth on 7/7/11
We were asked to choose one favourite magazine and, in five minutes, explain why. I chose The New Yorker. There’s always a conscious and a sub-conscious reason for liking a magazine. My conscious reason for liking the New Yorker is for its range of compelling stories. My sub-conscious reason is to do with getting older.
For most of your life the world is a frustrating place because it appears to be run by people older than you are. Then one morning you wake up and find that it’s a frustrating place because it’s run by people younger than you are. When you reach this stage The New Yorker suddenly has a really strong pull on you. Suddenly it functions as a counter-balance to what seems like the increasing hysteria of everyday life.
I did this spoof as an ad for a leaving do of me and a friend a few years back